Charities/Non-Profit

https://charity-comms.s3.amazonaws.com/uploads/attachments/16/CharityComms_Social_Media_Guide_Part1.pdf

http://nonprofit.about.com/od/socialmedia/tp/Tipsstartsocialnetworking.htm

http://www.councilofnonprofits.org/files/Convio_Social-Media-Guide.pdf

http://www.unity.co.uk/upload/pdf/About%20that%20First%20Tweet%20-%20a%20practical%20guide%20to%20%23socialmedia.pdf

http://www.ehospice.com/Submitanevent/ArticlesList/Freeguideonsocialmediaforcharities/tabid/2562/ArticleId/1174/language/en-GB/Default.aspx#.Ud7p_GRASLA

http://www.minnesotanonprofits.org/nonprofit-resources/fundraising-communications/social-media/twitter-for-nonprofits

http://www.minnesotanonprofits.org/nonprofit-resources/fundraising-communications/social-media/facebook-for-nonprofits

http://www.minnesotanonprofits.org/nonprofit-resources/fundraising-communications/social-media/youtube-for-nonprofits

Luxury Brands

http://www.prweekus.com/luxury-brands-need-to-wake-up-to-social-media/article/252736/

http://www.slideshare.net/2020social/2020-social-luxury-brandssocialmediamarketing

http://www.rmmlondon.com/research/5-principles-to-guide-luxury-brands-use-of-social-media/

http://www.abramsresearch.com/static/guides-whitepapers/ARSM_Guide_Lux.pdf

http://luxurysocialmedia.wordpress.com/

http://mashable.com/2009/07/02/luxury-brands/

Policies

Reddit

http://mashable.com/2012/06/06/reddit-for-beginners/

Wordpress

Yelp

http://www.socialmediaexaminer.com/tag/yelp/

http://www.worldzoo.com/business-facebook-twitter-yelp-pages.html

Bitly

http://www.socialmediaexaminer.com/tag/bitly/

http://mashable.com/category/bit.ly/